Made Up North NYC
Built on Freedom. Fueled by Purpose.
From prison to purpose — Made Up North is more than a brand. It's proof that transformation is possible.
Our Mission
Breaking Cycles
We exist to help people build better futures. Every initiative under Made Up North serves one mission: breaking cycles of incarceration, recidivism, and lost potential — through three core pillars.
Reentry
Helping formerly incarcerated individuals successfully rebuild their lives, reduce recidivism, and create lasting freedom.
Prevention
Reaching young people before the system does — helping them make better decisions, develop discipline, and avoid the path that leads to incarceration.
Transformation
Helping people transform their mindset, health, habits, and purpose through discipline, accountability, and personal development.
Off The Count
More Than a Brand.
It's a Movement.
"Off The Count" is a declaration. In prison, the count determines if you're confined or free. This movement is for everyone who has ever been counted out — by the system, by society, or by themselves.
Transformation
Real change is possible for anyone willing to put in the work — regardless of where they've been.
Discipline
Freedom isn't given — it's built through daily decisions, structure, and accountability.
Purpose
Every person has a reason to be here. Finding yours is the first step to making it count.
Redemption
Your past does not define your future. The comeback is always greater than the setback.
"Off the count & making it count." — Jason Abreu, Made Up NorthJoin the Movement
One Movement. One Mission. One Comeback.
Off the count is freedom. Making it count is what you do after.
Join The Movement
Get the Free 7 Non-Negotiables PDF
Seven moves to start your comeback — the same ones that kept Jason home. Download it the second you sign up, then get first access to coaching, the founders drop, and events.
You’re in. Here’s your copy — print it, check the boxes, work the list.
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His Story
Counted Out.
Made Up North.
Jason Abreu has been shot. He has been incarcerated twice. He came home in 2019 certain he was done — and on October 2nd, 2020, he was back inside. That second bid is where everything changed. Walking the yard at Ulster, then Wyoming, then back to Hale Creek, he kept seeing the same faces from his first sentence. The system wasn't just cycling men through. It was failing them.
The first time he was locked up, he built his body. The second time, he built his mind. He came out with a code — F.D.P.: Focused. Disciplined. Patient. — and a blueprint for reentry that nobody had ever handed him. Today Jason is the founder of Made Up North, host of the Off The Count Podcast, a published author, a 12-week transformation coach, and a youth prevention facilitator in New York City public schools.
He is also a husband, a father, and a son. He never became the attorney he once promised his parents he'd be. He found a different calling instead: helping people — especially Black and Brown men from underserved communities — break cycles and reclaim their lives.
“If I had to bet on anyone never coming back, it would've been you.”
— Jason's counselor at Hale Creek, before his release. Jason came back anyway. What he built the second time is why he never will again."You are not your worst mistake. You are not your DIN number. You are not your greens. And you are not that black box. I was all of that once — but I'm Off The Count and Making It Count." — Jason Abreu, Made Up North: Off The Count
Platforms & Appearances
- Locked In w/ Ian BickGuest — "From Prison to Purpose"
- Off The Count PodcastHost — 122+ episodes
- NYC Public SchoolsPrevention curriculum facilitator
- Reentry & Community OrgsSpeaker and program partner
Transformation Program
The 12-Week Comeback
A complete mind, body, and soul transformation built for people who are serious about change. Whether you're coming home, fighting addiction, or just done playing small — this program was built for you. It starts with the Comeback Kit, then twelve weeks of themes, daily prompts, action steps, and honest check-ins.
Mind
Mindset rewiring, accountability systems, and purpose mapping
Body
Structured workout programming and nutrition fundamentals
Soul
Faith, identity, healing, and community reconnection
The Twelve Weeks
- 01Commit to the Comeback
- 02Rebuilding Your Body
- 03Confronting Your Demons
- 04Forging New Habits & Discipline
- 05Turning Pain Into Power
- 06Discovering Purpose & Passion
- 07Building Your Support Network
- 08Overcoming Setbacks
- 09Staying Off The Count
- 10Making It Count
- 11Celebrating Your Strides
- 12Your Comeback Blueprint
What's Included
- The Comeback Kit — your orientation, baseline, and daily structure
- 12 weekly modules with themes, goals, and action steps
- 7 daily focus prompts every week
- Weekly progress check-ins you fill in yourself
- Your finished Comeback Blueprint — in your own handwriting
Self-paced and built to work whether you start today or next Monday. Available for individuals, reentry clients, and organizations. Group and facility licensing available.
Documented Client Result
50 lbs lost in 12 weeks.
Jason's first 1-on-1 coaching client didn't just reach his goal — he outperformed it. Twelve weeks. One mindset. A complete transformation. Individual results vary; commitment and consistency determine outcomes.
Program Options
Choose Your Comeback
Three ways in — from the self-paced blueprint to full 1-on-1 transformation. Pricing is being finalized for launch; join the list for current rates and founding-member offers.
Standard
$497
The Comeback Blueprint
- Full 12-week program (PDF series)
- Weekly group coaching call
- Comeback Kit & welcome letter
- Accountability tracking
VIP
$997
Full Mind, Body & Soul
- Everything in Standard
- Weekly 1-on-1 Zoom calls with Jason
- Personalized action plan
- Direct messaging access
- Workout & nutrition guide
Legacy
$1,497
Lifetime Access
- Everything in VIP
- Lifetime access to all updates
- Invite to live events & retreats
- Free merch + signed letter
- Featured success spotlight
Founding-member launch offer: first 10 clients get $100–$200 off any tier plus a free 15-minute discovery call. Monthly payment plans available.
Featured Episode · 555 views
Arrested for Murder at 18: How Rico Still Made It
Off The Count Podcast
Real Stories.
Raw Truth.
122+ interviews with formerly incarcerated individuals, youth advocates, reentry experts, and everyday people who chose a different path. Every episode is a life. Every story is a lesson.
Featured: "Arrested for Murder at 18" — Erico "Rico" Montalvo on the night that changed everything, and the purpose he built from the wreckage.
Now Available
Made Up North
Made Up North:
Off The Count
More than a memoir — it's a blueprint. Written by a man who lived it, this book delivers a raw, step-by-step guide for rebuilding your life after incarceration and redefining what freedom truly means.
Each chapter ends with a Comeback Challenge — real tools you can apply today in mindset, structure, and accountability.
Inside the Book — 15 Chapters
- 01Identifying Triggers (Winning the Inner War)
- 02The F.D.P. Mindset
- 03Setting Realistic Goals
- 04Always Be Ready: Plan A, B & C
- 05Ownership Over Victimhood
- 06Get a Mentor
- 07Support Groups & Circles
- 08Health Is Wealth (Body + Mind)
- 09Higher Power
- 10The Power of Forgiveness
- 11Break the Cycle, Build the Future
- 12Creating Legal Hustles & Income
- 13Off The Count & Making It Count
- 14Building a Legacy
- 15The Final Stamp
"From a prison cell to building a movement that changes lives. Jason Abreu's story isn't just about reentry — it's about redefining your entire existence."
— From the back cover
"This book hit different. It wasn't just about prison — it was about rebuilding who you are. Every chapter challenged me."
— Verified ReaderFounders Drop — September
Limited. Purpose.
Legacy.
Every piece represents more than apparel. It represents the decision to break free and stay off the count. This is a one-time founders run — black on black, embroidered, built to last. When it’s gone, it’s gone.
- Pullover hoodie — Independent Trading Co. SS4500 heavyweight fleece
- Embroidered Off The Count seal, left chest — not a screen print
- “Off The Count” across the back hood
- Matching snapback — embroidered seal front, wordmark back
- Black on black with white thread. One colorway. That’s the point.
Founders on the list get the drop link, sizes, and pricing before it goes public.
The Store
Rep the Movement.
Fuel the Work.
Everything you need to look the part, feel the part, and do the work.
The Book
A Blueprint for Successful Reentry & Overcoming Recidivism. Paperback + signed copies available.
Order NowThe Founders Drop
Limited "Off The Count" embroidered hoodie and snapback. One run, one colorway, for those who were here from the beginning.
See the Drop September DropCoaching Program
The complete mind, body, and soul transformation. Apply and start your comeback.
Apply Now"Choose You" Bands
CHOOSE YOU on the front. F.D.P. on the back. Adult and youth sizes, with bulk pricing for schools and programs.
The CampaignYouth Prevention & Mentorship
In the Schools.
In the Community.
Jason's bilingual youth prevention curriculum is being successfully facilitated in schools across New York City. A 5-week pilot program has already proven its impact — expandable to a full 12–16 week engagement. His message is direct, real, and built for young people who need to hear it most — before the system gets to them first.
Prevention Curriculum
Evidence-informed sessions on accountability, mindset, decision-making, and avoiding incarceration.
School Assemblies
Powerful live presentations built around the FDP mindset and real-life consequences.
Ongoing Mentorship
Long-term relationships with at-risk youth, nonprofits, and school partners.
Off The Count: Choose You™
Youth Prevention & Leadership Curriculum
A 12-week interactive curriculum for middle and high schools, alternative programs, and youth organizations — 60 to 90 minute sessions, available in English and Spanish. Students don't just hear a speech; they build a personal roadmap for decisions, resilience, and purpose, with a workbook, a Choose You wristband ceremony, and a certificate of completion.
The Choose You Campaign
Wear it. Live it.
Pass it on.
One band. Two reminders. CHOOSE YOU on the front — F.D.P. on the back: Focused. Disciplined. Patient. It costs five dollars and it starts a conversation every single day.
Not a giveaway. A graduation.
The band isn’t merch we sell to kids. It’s what they earn at the end of the Off The Count Youth Prevention Program — the day they decide, out loud, that they’re choosing themselves.
It’s the smallest piece of this movement and it travels the furthest. It goes home. It goes to school. It sits on a wrist through the exact moment somebody almost makes the wrong call.
“Off the count is freedom. Making it count is what you do after.”
For Schools, Reentry Programs & Community Orgs
Order for your group
You don’t need Jason on contract to put these on wrists. Order a run for your students, your cohort, or your community event.
- Two sizes — adult and youth
- Bulk pricing on runs of 50, 100, and 150+
- Pairs with the curriculum — available in English and Spanish
Speaking Engagements
Book Jason as a Speaker
Jason speaks to schools, correctional facilities, community organizations, reentry programs, and corporate audiences. His story is raw, real, and designed to move people — especially those who have been counted out.